Attribution Lane

Overview

Attribution Lane is a ground-up custom web application that tracks users from their first visit to a website all the way through to purchase. Built specifically for lead generation websites, it solves the challenge of identifying which marketing platforms are actually driving revenue and sales—not just clicks.

User Journey Tracking

The platform captures the complete user journey across sessions and devices. Using IP stitching technology, Attribution Lane maintains tracking continuity across domains, ensuring accurate attribution even when users interact with multiple properties before converting.

Ad Platform Integrations

Attribution Lane connects directly with major advertising platforms:

• Google Ads — Syncs conversion data and sends offline conversions back to the platform
• Meta Ads — Integrates with Facebook/Instagram advertising and reports offline conversions
• CallRail — Tracks phone call conversions and ties them back to marketing sources

By sending offline conversions to Google and Meta, the platform enables these ad networks to optimize campaigns based on actual revenue, not just form submissions.

Additional Integrations

• Zapier — Connect Attribution Lane to thousands of other apps and automate workflows
• Stripe — Handles subscription payments for the platform

Tech Stack

• Custom Web Application
• Google Ads API
• Meta Conversions API
• CallRail Integration
• Zapier Integration
• Stripe (Payments)