Soba Recovery
A comprehensive website rebuild for an Arizona rehab center, with careful SEO migration to preserve years of search rankings.
Overview
Soba Recovery is a sober living house and drug rehabilitation center based in Arizona. The project involved a comprehensive rebuild of their website, which had last been updated in 2019 and was in need of modernization.
SEO-Focused Migration
The primary challenge of this rebuild was preserving the SEO value accumulated over years of operation. The original site had built up significant domain authority through:
- Backlink Portfolio — Years of external sites linking to Soba Recovery’s content
- Blog Content — An extensive library of blog posts, even if some content was outdated
The migration strategy ensured all existing URLs were properly redirected and valuable content was retained, protecting the site’s search engine rankings throughout the transition.
Comprehensive Rebuild
Beyond the SEO considerations, the rebuild brought the site up to modern standards with improved design, faster performance, and a better user experience for individuals seeking recovery services.
Tech Stack
- Modern Website Rebuild
- SEO Migration Strategy
- URL Redirect Mapping
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